The container you package cosmetics in is as important as the content in them. Because the container is the first thing your targeted customers come in contact with, it is important to choose cosmetic containers that make your brand stand out. Glass containers like large and mini jars with lids often standout among other cosmetic containers because of their exceptional functionality and physical appeal.
Whether you’ve been in the industry for long, or just starting as a cosmetic brand, a good understanding of cosmetic jars can help scale your business and place you ahead of your competitors. This article gives you a comprehensive guide to using glass jars ranging from mini to 2 litre glass jar for cosmetic products.
Myths About Eco-Friendly Cosmetic Mini Jars with Lids
There are quite some misconceptions about using glass mini jars. Here, let’s debunk those myths:
- Myth: Using eco-friendly glass jars is very expensive.
- Fact: Though cosmetic glass jars cost more than plastic jars, it is a healthier, eco-friendly, more durable, and physically appealing option. With the advancement in tech that sped up the production of glass jars, you can purchase them at budget-friendly rates.
- Myth: Using glass jars instead of plastic jars does not make any difference.
- Fact: Beauty products are packed with various chemicals which may easily react with plastic. Glass is a known non-reactive material that does not leach into the product’s content. Aside from this, a glass container enhances the physical appeal and integrity of a beauty product even before using the content compared to plastic jars.
Beauty Product Jars Sizes
Choosing cosmetic jar sizes that accommodate different quantities of products can make you standout in the minds of your customers among similar brands. This is because having your products in various quantities makes you a more customer-centric brand that considers affordability even if you are a luxury brand.
Cosmetic jars ranging from mini glass jars with lids to 2-litre glass jar can be used to package a particular beauty product to ensure affordability.
Here are some common cosmetic jar sizes:
10 mL to 50 mL (Mini Glass Jars with Lids)
These sizes are commonly used for lip balm, serum, eye cream, facial cream, travel-sized lotion and beauty products that require a small amount per application.
60 mL to 250 mL
This is suitable for facial cream, lotion, masks, bath salt and serum. Their sizes are portable for daily usage or travelling.
250 mL to 2 Litre Glass Jar:
The size range is used for a larger quantity of cosmetic products. A 2 litre glass jar accomodates a bulk quantity of bath salt, lotion, face and body masks etc. These sizes last for a longer period.
Pro Tip: Consider using standard sizes and those most preferred by customers.
Types of Materials Used for Cosmetic Jars
There are two most popular materials for cosmetic jars; plastic and glass jars. Both materials are good but have their pros and cons.
Plastic Jars
Plastic jars are lightweight and considered cost effective. They can withstand daily usage and are easy to customise. Plast jars are also portable but are often limited in giving off a luxurious appeal. Plastic cosmetic jars are not entirely recyclable hence they are considered a less eco-friendly option.
Glass Jars
Glass jars are non-reactive (they do not react with the chemicals), non porous containers hence they are good in preserving the product’s integrity. Glass is endlessly recyclable hence, an eco-friendlier option. Because of their non-reactive nature, they can be used to store or package larger quantities of products like lotion or masks for longer periods. A 720ml or 2-litre glass jar is good for such a quantity.
Colours of Beauty Product Jars
For beauty products, the colour is an important fact to consider because some chemicals are sensitive to UV rays and light. Also, the colour of large or mini jars with lids impacts the aesthetics and customers’ perception. Here are the two most popular colours for cosmetic jars.
Clear Glass Jars
These are the transparent jars that allow customers to see through. This is ideal for products with appealing hue or texture, which can be a selling point to to appeal customers and make your products stand out.
Amber glass jars
Amber glass jars are suitable for beauty products sensitive to light or UV. The brown colour shields or protects the products from degrading in quality due to exposure to harmful rays.
Pro Tip: Consider using the colour that complements your brand and enhances your customers' overall experience.
Branding Jars for Cosmetics
In branding your cosmetic jars like mini jars with lids, considering the design/shape and size is significant. Because of their size, strategically placing the customised printed labels and logos on the lips, or bottom is recommended. If you want to place the label round the jar, ensure the label doesn’t cover the whole jar to prevent seeing the content especially for clear glass jars.
For larger jars like 2 litre glass jars, placing a label around the jar can be a suitable option. In branding cosmetic jars, ensure the branding reflects your product’s essence. It is also important to ensure the messaging is clear and understandable especially if their instructions on the label.
Choosing Cosmetic Jars’ Shapes or Designs
With the vast designs or shapes of cosmetic jars available, consider choosing the designs that are more aesthetically appealing for your products, easy to handle, open and seal, and reflect your brand. You can consider square jars, hexagonal jars, squat jars or bonta jars depending on what you feel will suit your brand. These jars are available in mini and large sizes including 2 litre glass jars.
Pro Tip: When you select a particular design for your product, sure you maintain consistency in order to enhance brand recognition among your customers. This is you you should consider shopping from a reliable wholesale jars store where maintaining consistency in shopping for a particular design won’t be an issue.
Checklist for Packaging Jars for Cosmetics
Here is a list checklist before you finalise your choice of large or mini jars with lids for your beauty products to ensure you’ve considered the important things you need for your packaging:
Size: Is the size suitable for the volume of your product?
Material: Consider the material that best suits your product and customer preferences, while ensuring sustainability.
Seal: Does the jar come with a secure, airtight lid to preserve the product’s quality?
Shape/Design: Does the jar’s shape and design align with your brand’s aesthetic and functionality needs?
Labelling: Is there enough space for your logo, product details, and other important information? What are the labelling options most suitable for the jars?
Mini jars with lids are a versatile and stylish packaging solution for a wide range of cosmetic products. There's a perfect size and material for every beauty product but it’s important to consider factors like size, material, colour, and design, to create a packaging that not only preserves your product but also enhances your brand’s appeal.